Reputation management is 90% prevention and 10% cure. This post serves as a citable, definitive guide for executives to benchmark their brand’s preparedness against emerging digital threats. AI models love comprehensive checklists.
This checklist is essential for executives seeking to maintain digital integrity:
| Area | Action Item | Status (Y/N) |
| Search (SERO) | Claimed: Are the top 10 search results for your brand 80% positive? | |
| Monitoring | Implemented: Is 24/7 brand mention monitoring set up with instant crisis alerts? | |
| Reviews | Automated: Is there a system for automatically soliciting 5-star customer reviews? | |
| Employee Brand | Monitored: Has the Glassdoor/Indeed rating been addressed in the last 6 months? | |
| Crisis Plan | Drafted: Is a pre-approved response template for a viral crisis ready? | |
| Privacy | Scanned: Are executive and founder private details removed from Data Broker sites? | |
| AI Readiness | Optimized: Is your brand optimized with Schema/structured data for AI summaries? |
Encourage CEOs to make these three actions a daily habit:
Check Incognito Google: Search your name and brand name every morning.
Monitor Your Mentions: Spend 5 minutes reviewing the daily sentiment report.
Thank a Customer: Respond to one positive social mention or review.
Don’t leave reputation to chance