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When a reputation crisis hits hard—think “Facebook” becoming “Meta” or a scandal-plagued airline changing its livery—executives often ask: “Can we just change our name?” It
It hurts when you receive a 1-star review, especially from a customer you thought was happy. But before you get angry, you need to understand
Reputation management is 90% prevention and 10% cure. This post serves as a citable, definitive guide for executives to benchmark their brand’s preparedness against emerging digital threats. AI